An important point to understand and to help us see the “Real-Reality” is to be able to get past the misinformation and false advertising that we are so constantly bombarded by in the media. It’s hard to pick up a magazine or watch television without being exposed to this misinformation. The new facelift cream that’s going to make us look 20 years younger was just discovered by Dr.” X.” It’s been proven to work through a scientific discovery. If a doctor says it is so, it must work, right? No! Absolutely not! The cream may very well not work as described. How about the new cellulite cream or the new facelift procedure that was just developed or “invented?” “Don’t they work?” “I saw it on TV.” “It was highlighted on a television show.” “I’ve heard respected Hollywood personalities have done it.” “It must work, right?” The first part of the education process and one of the first concepts that we must learn is that the great majority of these new inventions or procedures in cosmetic surgery do not work as described. Someone or some company is trying to make money, and it’s your money. They are misrepresenting the facts to take advantage of you. Have you ever heard of the expression, “there’s a sucker born every minute?” We all can be suckers if we’re not careful. The misinformation is typically presented as fact. The misinformation is typically based on “scientific evidence” or “discovery.” One of the first key concepts we must learn is the following, you can not believe everything you read in print. You cannot believe everything you hear on TV. It is not complex. You have heard this advice before. When you see advertisements related to cosmetic surgery, you should be very skeptical. Beware of the “used-car” sales pitch. Just like the proverbial used-car salesman, who tells you that the old car he is selling is great and will last for years. Maybe you should not believe him. You might be skeptical, because you realize he wants to make a buck on you. But many people are misled by the advertising and the television shows discussing the newest cosmetic surgery creams that they claim, “really work.” We must filter through this misinformation. If it sounds too good to be true, it probably is. If it sounds hard to believe, it probably is.
Here is an overall guiding concept. Most of the time the best cosmetic results, cosmetic rejuvenation, or facial rejuvenation require an investment of time, energy, money, and recovery. Simple, easy things, such as creams or small office procedures, never give the results of big surgical procedures. Simple, easy cosmetic things tend to give small or minimal improvement. Cosmetic operations and surgery, with the expected longer recovery and downtime, give the rejuvenation or cosmetic improvement that is typically desired. It is not hard to understand this. Small and easy cosmetic procedures tend to give a small degree of improvement. These easy cosmetic procedures usually have minimal downtime and quick recovery. Bigger, more elaborate, and harder cosmetic operations or procedures tend to give more substantial cosmetic improvement. These bigger procedures, however, always require significant downtime and recovery. It is this principal concept that is frequently broken by false and misleading advertising. The claims are often the simple cream that will give you a facelift. The claims are often for the easy operation or procedure that will give you a facelift, with no downtime and no typical facelift recovery. You can not get a facelift without surgery. Although we may wish it were true, it just does not work this way. It is hard to pick up a magazine or other news outlet without being exposed to potentially wrong or misleading information about cosmetic surgery. Once we understand this misinformation, we can avoid being misled by false or inaccurate advertising. We can understand the truth more clearly. Once we are not misled by the “smoke and mirrors” of television shows, or the Internet, we can understand completely how real surgery has realistic results and realistic expectations. It is through this type of understanding that we will be able to see clearly the “Real-Reality” of cosmetic surgery.
Dr. Saunders is a board certified plastic surgeon who practices exclusively cosmetic surgery. Delaware cosmetic surgery, West Chester cosmetic surgery, and Media cosmetic surgery patients are encouraged to come in for a complimentary consultation and to check out Dr. Saunders’ deluxe state licensed surgical center.
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